Taking a look at emails - how to increase Click through rates, customer journeys & align messages beyond offers & promotions with Brand chapters
Building Brand awareness, consideration & perception
Sustaining Click through rate through brand chapters
Long term objectives
Consistent impressions to increase KPI’s (Key performance indicators
Address the customer in an engaging way
Ability to test format & timing
An email would never be this long in execution, this mockups purpose is to showcase variety of content.