Taking a look at emails - how to increase Click through rates, customer journeys & align messages beyond offers & promotions with Brand chapters

Building Brand awareness, consideration & perception

Sustaining Click through rate through brand chapters

Long term objectives

Consistent impressions to increase KPI’s (Key performance indicators

Address the customer in an engaging way

Ability to test format & timing

An email would never be this long in execution, this mockups purpose is to showcase variety of content.

Putting real numbers in headers that deliver on promises

Utilize the curiosity gap

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E-Commerce